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How CMOs can align marketing with real business outcomes
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
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adage.com
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How CMOs can become CEOs—advice for those seeking the top C-suite job
CMOs have rarely landed the top job, but times could be changing. Here’s how to take advantage.
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How CMOs can align marketing with real business outcomes
CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.
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Adobe’s CMO on agentic tools for marketers and responsible AI governance
Chief marketer Lara Balazs spoke with Ad Age about Adobe's new agentic AI tools and the marketing pain points they seek to address.