Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t trust their agencies much.

Meta is making a major push to expand its business beyond online advertising, but past efforts show that success is far from guaranteed.

Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t trust their agencies much.

Agents like ChatGPT and Claude can now centralize an advertiser’s view into campaigns across multiple channels.

The Meta Business Agent will be included in the company's Meta One paid subscription offerings.