Laptop chipmakers such as Intel and AMD should be worried about their new rival Nvidia, experts say, after the US hardware titan announced Monday a push into the personal computer market.

Nvidia CEO Jensen Huang unveiled a long-awaited Arm-based PC chip, breaking into PCs for the first time on new laptops by Dell, Microsoft, HP, ASUS and others.

Nvidia unveiled a powerful laptop chip for Windows machines on Monday, staking its claim in the market for next-generation consumer PCs integrated with artificial intelligence.

Analysts say Nvidia's move challenges the likes of Apple, Intel and AMD in the PC domain.

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