Laptop chipmakers such as Intel and AMD should be worried about their new rival Nvidia, experts say, after the US hardware titan announced Monday a push into the personal computer market.

The chips will appear in Microsoft Surface computers and PCs from other manufacturers.

Nvidia CEO Jensen Huang unveiled a long-awaited Arm-based PC chip, breaking into PCs for the first time on new laptops by Dell, Microsoft, HP, ASUS and others.

Nvidia launches RTX Spark Superchip for Windows laptops, challenging Intel and AMD with advanced AI capabilities and power efficiency.

Analysts say Nvidia's move challenges the likes of Apple, Intel and AMD in the PC domain.