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The AI Efficiency Trap: Why Doing Things Faster Could Cost Companies The Future

Many companies are using AI to automate tasks, cut costs and speed up existing workflows, but that approach risks missing the much bigger opportunity.

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hbr.org

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forbes.comStai leggendo1 g fa

The AI Efficiency Trap: Why Doing Things Faster Could Cost Companies The Future

Many companies are using AI to automate tasks, cut costs and speed up existing workflows, but that approach risks missing the much bigger opportunity.

originale

hbr.org1 g fa

Companies Are Using AI for Efficiency. They Should Use It to Grow.

Companies deploy AI for cost reduction and efficiency, but should target growth and market expansion instead. For tech leaders, this means measuring AI ROI through new revenue and competitive advantage, not just headcount reduction.

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Timeline cronologica

lunedì 1 giugno 2026·forbes.com
The AI Efficiency Trap: Why Doing Things Faster Could Cost Companies The Future
Many companies are using AI to automate tasks, cut costs and speed up existing workflows, but that approach risks missing the much bigger opportunity.
lunedì 1 giugno 2026·hbr.org
Companies Are Using AI for Efficiency. They Should Use It to Grow.
Many companies are making a costly mistake with AI: They’re using it for efficiency gains while overlooking the far greater value of using it to boost growth. Real-world marketing…