AI and machine learning by Shlomo Benartzi, Randall Long and Stefano PuntoniJune 1, 2026Illustration by Andrea CobbPostSummary. Leer en españolLer em portuguêsPostAsk a roomful of senior executives what AI can do for their business, and the answers will probably cluster around the same themes: lower costs, smaller headcount, faster processes, leaner operations. Efficiency, efficiency, efficiency—it’s an almost universal reflex. It’s also a badly misguided one.PostRead more on AI and machine learning or related topics Generative AI, Disruptive innovation, Change management, Strategy formulation, Strategic planning, Competitive strategy, Marketing and Market research
Companies Are Using AI for Efficiency. They Should Use It to Grow.
Many companies are making a costly mistake with AI: They’re using it for efficiency gains while overlooking the far greater value of using it to boost growth. Real-world marketing experiments show how AI can materially raise growth rates and, in turn, multiply company value. The big strategic challenge facing companies today is not simply adopting AI but directing it toward durable competitive advantage, investor confidence, and long-term expansion. Organizations that use AI to broaden access to sophisticated services—not just to cut costs or capture existing customers—stand to reshape entire industries.
TL;DRAI
Companies deploy AI for cost reduction and efficiency, but should target growth and market expansion instead. For tech leaders, this means measuring AI ROI through new revenue and competitive advantage, not just headcount reduction.
90 words~1 min read
