It’s not just taking on Meta, it’s going after Ray-Ban and Warby Parker too.

It’s not just taking on Meta, it’s going after Ray-Ban and Warby Parker too.

Apple aims to revolutionize eyewear by positioning its smart glasses not only against tech rivals like Meta but also traditional brands like Ray-Ban and Warby Parker.

Apple è in ritardo con gli occhiali che ora non arriveranno prima di fine 2027 mentre Meta guadagna terreno. Ma Apple non sta inseguendo Meta: sta puntando all'intero mercato…

Apple Glasses are tipped to arrive in 2027 and could have huge repercussions throughout the entire eyewear industry.

Noch beherrscht Meta mit seinen Ray-Ban-Brillen den Markt für Smartglasses. Apple plant den Einstieg – und zwar ganz groß, heißt es nun in einem Bericht. Bis es soweit ist, soll…