The Delhi High Court has ruled Google liable for trademark infringement in keyword advertising, a decision lauded by Indian startup founders like Nithin Kamath and Sridhar Vembu. This verdict could curb practices where competitors bid on trademarked names, diverting traffic and forcing brands to spend on their own keywords.

Delhi High Court ruled Google's keyword advertising system infringed Hindware's trademark, imposing Rs 30 lakh fine and banning use of HINDWARE as advertising keywords.

NEW DELHI, May 29 : An Indian court ruling that Google infringed the trademark rights of a bathroom fittings maker by allowing rivals to use its name as an advertising keyword…