A Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertise online. Established brands are set to benefit. Smaller companies may face challenges in gaining visibility. The ruling could reshape digital advertising strategies across various sectors in India.

Delhi High Court ruled Google's keyword advertising system infringed Hindware's trademark, imposing Rs 30 lakh fine and banning use of HINDWARE as advertising keywords.

NEW DELHI, May 29 : An Indian court ruling that Google infringed the trademark rights of a bathroom fittings maker by allowing rivals to use its name as an advertising keyword…