Heads of several Global Capability Centres (GCCs) told Reuters they are deploying AI across a host of functions - from marketing and content creation to finance and human resources - to automate time-consuming, repetitive tasks that once required hours of manual effort.

Multinational companies in India are cutting GCC hiring by 30-50% as AI adoption reshapes the workforce. Top IT firms added just 17 net jobs in nine months.

Global firms are bringing more work in-house at their India centres. Artificial intelligence is boosting productivity. This reduces reliance on outsourcing partners. Companies are…