Heads of several Global Capability Centres (GCCs) told Reuters they are deploying AI across a host of functions - from marketing and content creation to finance and human resources - to automate time-consuming, repetitive tasks that once required hours of manual effort.

Multinational companies in India are cutting GCC hiring by 30-50% as AI adoption reshapes the workforce. Top IT firms added just 17 net jobs in nine months.

Global firms are bringing more work in-house at their India centres. Artificial intelligence is boosting productivity. This reduces reliance on outsourcing partners. Companies are…

Industry experts said AI is shrinking junior-level workflows, reducing standalone procedural functions and pushing multinational companies to redesign the kind of work handled by…

BENGALURU, May 27 : Global companies expect AI to accelerate the creation of new products and intellectual property at their Indian technology hubs, underlining the country's…

Global companies expect AI to accelerate the creation of new products and intellectual property at their Indian technology hubs, underlining the country’s growing role as an…

India's dominance in global capability centres is evolving. These hubs are now integrated, managing complex functions beyond support. Rising costs and talent shortages present…

India Business News: For years, India's global capability centres (GCCs) have been celebrated for their ability to scale talent, contain costs, and deliver technology reli.

Indian technology hubs are becoming major innovation centers. Global companies anticipate AI will speed up new product and intellectual property creation. This development is…

BENGALURU, May 27 : Global companies are using AI at their Indian hubs to bring more creative work in-house, cutting turnaround time and their reliance on external agencies for…

Global companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies like Kimberly-Clark and Target India are…

May 28 : Whether they are recruiting the ideal "momfluencer" to sell diapers or trawling through reams of data to fast-track drug launches, global centers of multinational firms…

Heads of several Global Capability Centres (GCCs) told Reuters they are deploying AI across a host of functions - from marketing and content creation to finance and human…

Global companies, including Kimberly-Clark, Catalyst Brands, and Target India are expanding AI ad production in-house through India hubs.