‘Will be saying goodbye to many friends’: Read Wix CEO Avishai Abrahami’s memo on cutting 20% of team

‘Will be saying goodbye to many friends’: Read Wix CEO Avishai Abrahami’s memo on cutting 20% of team

Wix is cutting ~20% of its workforce, citing ILS/USD exchange rate pressure on Israel-based costs and the shift to an AI-native operating model with new roles like Xengineer. For tech leaders, this signals that even profitable SaaS platforms are restructuring headcount around AI productivity gains — flatter orgs with fewer management layers are becoming the new baseline for staying competitive.