Wix is laying off approximately 1,000 employees, roughly 20% of its total workforce. It’s the largest round of cuts in the company’s history, and the reasons behind it tell a story that extends well beyond one firm’s balance sheet.
CEO Avishai Abrahami confirmed the layoffs, pointing to economic pressures and the need for structural reorganization as driving forces. The cuts are expected to roll out over the coming months, affecting a company that had about 5,277 employees at the end of Q1 2026.
What’s actually happening at Wix
The layoffs are closely tied to Wix’s aggressive push into AI automation, which has reduced the need for certain development and design roles. The tools Wix is building are starting to do jobs that humans used to do at Wix itself.
The company has been investing heavily in its Harmony AI-powered website builder, a product designed to let users create and manage sites with significantly less manual effort. That investment, though, has come with rising costs at precisely the wrong time.
