Salesforce & Uber are among those investing heavily. A fierce debate is roiling the industry on when & how to measure ROI.

Uber COO Andrew Macdonald criticizes tokenmaxxing amid rising AI costs and limited productivity, sparking debate in Silicon Valley.

Microsoft and Uber are both considering refining their AI strategies as costs mount.

As Uber and Microsoft reassess heavy AI use, rising token bills are forcing tech companies to ask whether agentic tools are delivering enough value to justify their cost

Token usage is a poor proxy for company-wide productivity gains that only come from redesigning workflows, not just automating them.

Salesforce & Uber are among those investing heavily. A fierce debate is roiling the industry on when & how to measure ROI.

Companies are gamifying AI utilization and spending thousands in tokens weekly