Salesforce & Uber are among those investing heavily. A fierce debate is roiling the industry on when & how to measure ROI.May 28, 2026∙ PaidTech companies have spent the first half of this year burning through budgets for AI coding agents at a stunning pace. Now they’re starting to ask what they are getting for it — a crucial question for investors and companies across the industry who are counting on the current surge in demand to be a new normal.At Salesforce, which has been aggressively adopting agentic coding throughout its engineering corps, its initial token budget turned out to be an almost absurd underestimate.