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Knower Tech hires Prebid's Racic to helm a new data curation offering for buy and sell sides
The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.
Raccontata da
digiday.com
Timeline cronologica
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Ad Tech Briefing: Agencies reposition for the agentic era
Agencies are tightening control over data, supply paths and AI governance as the rise of agentic advertising reshapes the economics
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Knower Tech hires Prebid's Racic to helm a new data curation offering for buy and sell sides
The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.