If a company wishes to be regarded as a national brand trusted by the public, it must do more than complain about unfair accusations; it should actively seek the truth.

Furor over a recent Starbucks marketing campaign has become an unlikely proxy for the country’s political divide, with a poll released Monday suggesting it is n

Chung Yong-jin’s apology came as backlash deepened over the coffee chain’s marketing campaign mocking South Korea’s pro-democracy history.

Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion, including the use of AI to develop the campaign, which it said…

A lack of sensitivity toward one of the country’s defining pro-democracy movements, along with a broken approval chain that failed to screen for po...

Starbucks Korea faces backlash and sales decline over controversial ‘Tank Day' campaign tied to Gwangju Uprising.

The coffee chain sparked public outrage when it attempted to promote a large size of tumbler it calls a “tank” by declaring May 18 to be “Tank Day.” | World News

Police are currently fielding multiple criminal complaints against not only executives associated with Starbucks and Shinsegae, but political figures as well

SEOUL, May 26 — Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised “Tank Day” promotion, including the use of AI to develop the...

Retail tycoon Chung Yong-jin, chairman of the Shinsegae Group which owns Starbucks Korea, issued a second apology in two weeks on Tuesday as the public outcry over the coffee…

The coffee chain drew backlash with a marketing campaign for a drink tumbler that is widely perceived as mocking those who died for South Korea’s pro-democracy movement.

It's a scandal that just won't go away for Starbucks in South Korea. The chairman of the coffee chain's local corporate majority owner was compelled to issue a second public…

Rather than helping society heal and reflect on a painful chapter of Korea’s democratic history, political leaders are instead deepening division and social conflict for…

Rather than helping society heal and reflect on a painful chapter of Korea’s democratic history, political leaders are instead deepening division and social conflict for…

Starbucks Korea is facing one of the biggest crises in its history after a marketing campaign triggered accusations that it mocked South Korea’s historic democr

Shinsegae Group Chairman Chung Yong-jin publicly apologized for Starbucks Korea’s controversial marketing campaign, which has been accused of justi...

If a company wishes to be regarded as a national brand trusted by the public, it must do more than complain about unfair accusations; it should actively seek the truth.

Starbucks Korea’s recent marketing blunder, seen as mocking the country’s democracy movements of the 1980s and leading to widespread public outrage...

SEATTLE — Koreans in the United States are turning up pressure on Starbucks headquarters in Seattle over the company’s “Tank Day” controversy, argu...

If a company wishes to be regarded as a national brand trusted by the public, it must do more than complain about unfair accusations; it should actively seek the truth.