Amazon is licensing its AI shopping technology to retailers through AWS. Tapestry, parent of Coach and Kate Spade, is an early adopter using nearly 20 AWS services.

Amazon said it's already signed up Kate Spade as a customer for its AI shopping technology.

Amazon is licensing its AI shopping technology to retailers through AWS. Tapestry, parent of Coach and Kate Spade, is an early adopter using nearly 20 AWS services.

The AWS Agentic Shopping Assistant packages the architecture behind Alexa for Shopping, and Kate Spade has already deployed it

AWS launches the Agentic Shopping Assistant, packaging Alexa for Shopping technology for other retailers. Kate Spade is the first customer, deploying an AI Gift Concierge on…

The ecommerce giant is now selling access to the tech behind its Alexa for Shopping assistant, giving other retailers — like Kate Spade — abilty to build their own AI shopping…

Amazon is starting to sell the technology behind its AI shopping assistant to other retailers, as the AI arms race continues.