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Amid AI backlash, brands are emphasizing the human side of marketing
Commercial director and online content creator Ash Xu sees a growing trend of brands putting the spotlight on the creative process behind their advertising, as public backlash to AI content has grown.
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digiday.com
The AI paradox: Marketers trust AI to buy media, not build brands
Marketers are embracing AI for efficiency and brainstorming, but are more cautious when it comes to consumer-facing creative and brand voice.
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marketplace.org
Amid AI backlash, brands are emphasizing the human side of marketing
Commercial director and online content creator Ash Xu sees a growing trend of brands putting the spotlight on the creative process behind their advertising, as public backlash to…
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computerworld.com
Why AI can’t match human creative work
Even when people can’t tell the difference between human and AI content, they usually prefer the human, studies show.
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adage.com
The AI marketing brief—what to know from trust to talent
A curated look at AI in marketing—consumer trust, creative quality, brand guardrails, differentiation risks and how talent is adapting—plus practical takeaways.