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After Publicis' LiveRamp deal, marketers are still working out what to worry about — and why
LiveRamp might be 'the Walmart of data,' but ownership by Publicis means the 'agnostic middle' of ad tech is now gone.
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3 prospettive sulla stessa storiaTimeline cronologica
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campaignlive.com
Publicis and LiveRamp hit back after rivals claim M&A deal will harm ‘neutrality’
Omnicom and Stagwell have questioned the future independence of the data collaboration platform if it is acquired by the French agency giant.
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digiday.com
After Publicis' LiveRamp deal, marketers are still working out what to worry about — and why
LiveRamp might be 'the Walmart of data,' but ownership by Publicis means the 'agnostic middle' of ad tech is now gone.
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Why marketers are rethinking identity infrastructure
LiveRamp might be 'the Walmart of data,' but ownership by Publicis means the 'agnostic middle' of ad tech is now gone.
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adage.com
How to lock in your ad tech stack before the Publicis-LiveRamp deal closes
The future of advertising infrastructure revolves around composability and data ownership.