Starbucks Korea is facing one of the biggest crises in its history after a marketing campaign triggered accusations that it mocked South Korea’s historic democr

Shinsegae Group Chair Chung Yong-jin will apologize again over Starbucks Korea’s controversial “Tank Day” marketing campaign at a press conference Tuesday and a

The marketing blunder on South Korea’s most solemn democratic anniversary has reignited a decades-old battle over how the country confronts its authoritarian past.

Chung Yong-jin’s apology came as backlash deepened over the coffee chain’s marketing campaign mocking South Korea’s pro-democracy history.

South Korean retail tycoon Chung Yong-jin has apologized for a second time in two weeks as Starbucks’ local operation faces a backlash over a recent marketing campaign that was…

Shinsegae Group Chair Chung Yong-jin on Tuesday bowed in apology over Starbucks Korea’s controversial “Tank Day” marketing campaign, vowing to make himself full

Controversial ‘Tank Day’ campaign evoked a 1980 military crackdown on pro-democracy protesters

Coffee chain has seen 'very significant' drop in sales after campaign that evoked crackdown, local operator says.

Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion, including the use of AI to develop the campaign, which it said…

A lack of sensitivity toward one of the country’s defining pro-democracy movements, along with a broken approval chain that failed to screen for po...

Starbucks Korea faces backlash and sales decline over controversial ‘Tank Day' campaign tied to Gwangju Uprising.

The coffee chain sparked public outrage when it attempted to promote a large size of tumbler it calls a “tank” by declaring May 18 to be “Tank Day.” | World News

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Police are currently fielding multiple criminal complaints against not only executives associated with Starbucks and Shinsegae, but political figures as well

Shinsegae Group’s investigation found significant severe shortcomings in its process for reviewing marketing campaigns

SEOUL, May 26 — Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised “Tank Day” promotion, including the use of AI to develop the...

Retail tycoon Chung Yong-jin, chairman of the Shinsegae Group which owns Starbucks Korea, issued a second apology in two weeks on Tuesday as the public outcry over the coffee…

The coffee chain drew backlash with a marketing campaign for a drink tumbler that is widely perceived as mocking those who died for South Korea’s pro-democracy movement.

It's a scandal that just won't go away for Starbucks in South Korea. The chairman of the coffee chain's local corporate majority owner was compelled to issue a second public…

Rather than helping society heal and reflect on a painful chapter of Korea’s democratic history, political leaders are instead deepening division and social conflict for…

Rather than helping society heal and reflect on a painful chapter of Korea’s democratic history, political leaders are instead deepening division and social conflict for…