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Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.
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digiday.com
Timeline cronologica
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Ad Tech Briefing: Agencies reposition for the agentic era
Agencies are tightening control over data, supply paths and AI governance as the rise of agentic advertising reshapes the economics
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Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers…