As OpenAI is reportedly gearing up to go public, Digiday has charted the promise, and early tensions behind its ad business.

The ad delivery has improved in the past few weeks, but some are now hesitant until those issues are completely ironed out.

When OpenAI first launched ChatGPT ads earlier this year, it lined up well-known brands with big advertising budgets, like Adobe, Ford and Target. Now it’s expanding its…

As OpenAI is reportedly gearing up to go public, Digiday has charted the promise, and early tensions behind its ad business.

How ChatGPT ads turn conversations into buying intent, and why OpenAI may have a massive new revenue engine