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Starbucks struggles to quell outrage over ‘Tank Day’ ad campaign that evoked massacre in South Korea
The coffee chain drew backlash with a marketing campaign for a drink tumbler that is widely perceived as mocking those who died for South Korea’s pro-democracy movement.
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thediplomat.com
Starbucks Korea’s Tank Day Promotion on a Massacre Anniversary Causes a Political Firestorm
The marketing blunder on South Korea’s most solemn democratic anniversary has reignited a decades-old battle over how the country confronts its authoritarian past.
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independent.co.uk
South Korean Starbucks boss apologizes for ad campaign that evoked massacre
South Korean retail tycoon Chung Yong-jin has apologized for a second time in two weeks as Starbucks’ local operation faces a backlash over a recent marketing campaign that was…
