Athletes got big paydays. One "world record" was broken. And a big question remains: Will fans care about any of it?

Love them or loathe them, the Enhanced Games have struck a nerve.

This weekend's Enhanced Games sits at an uneasy intersection of innovation, ethics and commerce, writes James Witts.

Gkolomeev took home both the first-place prize of $250,000 and a $1 million bonus for breaking a world record.