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Google is cannibalizing the web to feed AI

Google Search used to direct users to web sites; AI Mode will keep them in Google's garden

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theregister.comStai leggendo1 mesi fa

Google is cannibalizing the web to feed AI

Google's AI Mode hit 1 billion monthly users with queries doubling each quarter; AI Overviews now cut top-ranking page clickthrough rates by 58%, up from 34.5% eight months ago. Google is repositioning from a referral engine to a walled answer layer, directly threatening any web-traffic-dependent GTM or content strategy built on organic search.

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Google is cannibalizing the web to feed AI

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Google is cannibalizing the web to feed AI

Timeline cronologica

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Google is cannibalizing the web to feed AI

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