Google's AI Mode replaces traditional search links with personalized, conversational answers. With 93% of AI Mode queries yielding zero clicks, the web traffic implications are massive.

Google called the new AI-powered Search box the biggest upgrade to Search in more than 25 years. In the era of agentic AI, this means that it’s about doing more than searching.

Google is introducing new ad formats built with Gemini in Search and expanding the Direct Offers pilot for shoppers.

Google is adding more AI features to Search and shopping, including AI Mode updates, Search agents, Universal Cart, and more.