Spotify is embracing artificial intelligence to become a personalised audio platform. The company is developing AI playlists, conversational listening, and interactive audio experiences. This move aims to differentiate Spotify in a competitive streaming market. India is highlighted as a key growth market for Spotify's AI ambitions and subscriber base expansion.

May 21 : Spotify on Thursday laid out an ambitious roadmap to drive growth and profitability through the end of the decade, doubling down with AI-powered features to boost user…

It also announced a landmark deal with Universal Music Group to create a new tool that allows fans to create covers and remixes.