Steven Marks still thinks the Mexican food chain could have cracked the US – just not fast enough. Now the company needs to double down at home.

In February, Guzman y Gomez told investors that losses in the US had reached $8 million in the first half of the 2026 financial year.

The Australian-founded Mexican chain has spent six years and more than $100 million on its US expansion, but on Friday announced it was shutting down all stores in the country.

Guzman y Gomez's shares surged after announcing that it has decided to exit the U.S. market while keeping its Australian business as the main focus

Private equity and investment bankers convinced Aussies they could sell burritos to the Yanks – and they swallowed it.

Private equity and investment bankers convinced Aussies they could sell burritos to the Yanks – and they swallowed it.

Steven Marks still thinks the Mexican food chain could have cracked the US – just not fast enough. Now the company needs to double down at home.