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AI Archives | AdExchanger
Explore the latest stories, trends, and expert commentary from AdExchanger's AI section—your source for news, analysis, and industry insights.
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AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech) | AdExchanger
At Programmatic AI 2026, Jordan Cauley, founder of a publisher monetization consultancy, talked using AI in ad ops.
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AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead | AdExchanger
Automation has its place, but good marketing still needs "heart and science," according to JPMorgan Chase's Melissa Bonnick. Humans aren't going anywhere.
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AI Archives | AdExchanger
Explore the latest stories, trends, and expert commentary from AdExchanger's AI section—your source for news, analysis, and industry insights.
- ·
Why Is Ad Intelligence Still Built For A Pre-AI World? | AdExchanger
Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real…