Friday, May 22nd, 2026 – 1:00 am
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Hot take: Sometimes, having more guardrails isn’t a limitation.
Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase.
As a financial services company, JPMorgan Chase is beholden to stricter rules than brands in most other verticals. But those restrictions make it easy to communicate to an agent exactly what kind of targeting, messaging and language are permitted (or not), said Bonnick.
