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Schlitz’s last call—looking back at the beer brand’s ad highs and lows
Pabst is retiring Schlitz, ending the run of a once-dominant lager whose iconic campaigns—and infamous marketing missteps—make it one of advertising’s great cautionary tales.
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eu.usatoday.com
This famous beer is about to be brewed for the last time
This once-popular beer will be brewed one last time later this month. Here's what to know.
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independent.co.uk
Last batch of historic beer being brewed after 177 years in business
A batch of Schlitz, marketed as ‘the beer that made Milwaukee famous,’ will be brewed by Kirby Nelson at Wisconsin Brewery on May 23
