Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreFood & BeverageSchlitz’s last call—looking back at the beer brand’s ad highs and lowsThe beer that made Milwaukee famous is shutting its taps. (WPR) JSByJon SpringerMay 21, 2026 05:00 AM EDTFeatured StoriesFood & BeverageSchlitz’s last call—looking back at the beer brand’s ad highs and lowsPabst is retiring Schlitz, ending the run of a once-dominant lager whose iconic campaigns—and infamous marketing missteps—make it one of advertising’s great cautionary tales.JSByJon SpringerTop 5The top 5 AI marketing activations to know about right nowGSByGarett SloaneBrand Marketer of the MonthBrand Marketer of the Month—Starbucks chief brand officer on winning cultural relevance through social-first innovationJSByJon SpringerAd TechPublicis-LiveRamp deal sparks agency scramble for alternativesGSByGarett Sloane
Schlitz’s last call—looking back at the beer brand’s ad highs and lows
Pabst is retiring Schlitz, ending the run of a once-dominant lager whose iconic campaigns—and infamous marketing missteps—make it one of advertising’s great cautionary tales.
116 words~1 min read
