CMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.

CMO tenure is the shortest in the C-suite—new CMOs need to make their early days count. Here is a guide to what they should prioritize in the first 100 days.

The new CMO Survival Guide series is part of Ad Age’s extended chief marketing officer coverage.