Storia in 15 fonti

Swatch x AP Royal Pop Brought Crowds, Closures And Chaos

Swatch x AP Royal Pop sparked queues, store closures and police callouts as fans chased the $400 drop that turned luxury access, hype and resale into a global frenzy.

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economictimes.indiatimes.com

spiegel.de

dailymail.com

nbcnews.com

manager-magazin.de+3 altre

venerdì 15 maggio 2026·forbes.com
Why Audemars Piguet’s Swatch Collaboration Is Dividing The Watch Industry
Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.
venerdì 15 maggio 2026·glossy.co
The Swatch x Audemars Piguet Royal Pop isn't a wristwatch. Will the hype die off?
Robertino Altieri, founder and CEO of the watch marketplace WatchGuys, joined the Glossy Podcast to discuss how the watch community is responding to the Royal Pop and what the…

venerdì 15 maggio 2026·

fanpage.it

Clienti in coda per 2 notti da Swatch a Milano per il lancio del Royal Pop: “Costa 385 euro, lo rivendo a 1.100”

Diverse persone si sono messe in coda fuori dai negozi Swatch di Milano per il lancio del Royal Pop anche con 2 giorni d'anticipo

sabato 16 maggio 2026·

valor.globo.com

Confusão em shoppings leva Swatch a suspender lançamento do relógio ‘Royal Pop’

A combinação de um relógio de luxo sofisticado com uma marca de entrada e acessível gerou reações que variam da admiração ao ridículo

sabato 16 maggio 2026·

gulfnews.com

Audemars Piguet x Swatch Royal Pop Dubai release called off in Dubai Mall and Mall Of The Emirates over public safety concerns

Royal Pop Audemars Piguet x Swatch Dubai release called off at Dubai Mall and Mall of the Emirates amid crowd and safety fears, with no new launch date announced.

sabato 16 maggio 2026·

swissinfo.ch

Swatch Stores Cancel Audemars Piguet-Swatch Sale as Crowds Surge

(Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…

sabato 16 maggio 2026·

ilfattoquotidiano.it

"Costa 385 euro, lo rivendo a 1100": centinaia di persone in coda tutta la notte e scene di caos urbano per l'uscita del nuovo Swatch…

Code ovunque, spintoni e rivendite a 1.100€: il lancio del Royal Pop Swatch x Audemars Piguet ha paralizzato le città italiane.

sabato 16 maggio 2026·

ilfattoquotidiano.it

"Costa 385 euro, lo rivendo a 1100": centinaia di persone in coda tutta la notte e scene di caos urbano per l'uscita del nuovo Swatch…

Code ovunque, spintoni e rivendite a 1.100€: il lancio del Royal Pop Swatch x Audemars Piguet ha paralizzato le città italiane.

sabato 16 maggio 2026·

gulfnews.com

How do you buy the AP x Swatch now in Dubai, India and globally? Inside the frenzy, chaos and what may happen next

AP x Swatch Royal Pop buying guide: inside Dubai and India launch chaos, surprise drops, resale frenzy and what collectors should do next

sabato 16 maggio 2026·

economictimes.indiatimes.com

300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing…

sabato 16 maggio 2026·

spiegel.de

Schlägerei in Mailand, Tränengas in Paris: Swatch-Kunden randalieren weltweit

Auf eine limitierte Kollektion Taschenuhren von Swatch und Audemars Piguet haben manche tagelang gewartet. Als der Verkauf beginnen sollte, brach vielerorts Chaos aus. Mehrere…

sabato 16 maggio 2026·

swissinfo.ch

Swatch Shops Shut as Audemars Piguet Collaboration Causes Mayhem

(Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art…

sabato 16 maggio 2026·

dailymail.com

Swatch PULLS £335 pocket watches from stores after crowds rush guards

Hundreds of people waited through the night outside Swatch stores across the world to get their hands on the 'Royal Pop' timepieces, made in collaboration with luxury watchmaker…

sabato 16 maggio 2026·

nbcnews.com

Swatch stores shutter amid long lines for highly anticipated collaboration release

The Royal Pop Collection collaboration between Audemars Piguet and Swatch triggered long lines at Swatch stores across the U.S., prompting sudden closures.

domenica 17 maggio 2026·

manager-magazin.de

Swatch und Audemars Piguet: Luxuskollektion löst weltweite Tumulte aus

Der Verkaufsstart der Swatch-Kollektion mit Audemars Piguet hat weltweit chaotische Szenen ausgelöst: Vor Läden bildeten sich kilometerlange Schlangen, es kam zu Rangeleien,…

domenica 17 maggio 2026·

swissinfo.ch

Hundreds queue in Switzerland to purchase trendy Royal Pop watches

Hundreds of people massed outside Swatch shops in Switzerland in the hope of being able to buy one of the new 'Royal Pop' watches.

domenica 17 maggio 2026·

malaymail.com

AP x Swatch ‘Royal Pop’ Fever: Swatch urges calm, caps queue sizes after chaotic launch including in Malaysia

KUALA LUMPUR, May 17 — Following a weekend of frenzied queues and arguments, Swatch has issued an official plea to fans to stop rushing its stores for the new Audemars Piguet...

domenica 17 maggio 2026·

dailymail.com

Moment police with DOGS are called to quell crowds at Swatch

Swatch was forced to close stores and halt the release of their £335 limited edition Audemars Piguet pocket watch yesterday after stampedes and fights broke out.

domenica 17 maggio 2026·

theguardian.com

‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles

French police fire teargas and UK shops close for safety reasons as hundreds queue for Royal Pop timepiece

domenica 17 maggio 2026·

zerohedge.com

Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World

"Have seen 100+ person lines for Swatch stores with people camping over 24 hours in London, Zurich, New York, Singapore, Bangkok and Osaka."

Why Audemars Piguet’s Swatch Collaboration Is Dividing The Watch Industry

The Swatch x Audemars Piguet Royal Pop isn't a wristwatch. Will the hype die off?

Clienti in coda per 2 notti da Swatch a Milano per il lancio del Royal Pop: “Costa 385 euro, lo rivendo a 1.100”

Confusão em shoppings leva Swatch a suspender lançamento do relógio ‘Royal Pop’

Audemars Piguet x Swatch Royal Pop Dubai release called off in Dubai Mall and Mall Of The Emirates over public safety concerns

Swatch Stores Cancel Audemars Piguet-Swatch Sale as Crowds Surge

"Costa 385 euro, lo rivendo a 1100": centinaia di persone in coda tutta la notte e scene di caos urbano per l'uscita del nuovo Swatch…

"Costa 385 euro, lo rivendo a 1100": centinaia di persone in coda tutta la notte e scene di caos urbano per l'uscita del nuovo Swatch…

How do you buy the AP x Swatch now in Dubai, India and globally? Inside the frenzy, chaos and what may happen next

300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

Schlägerei in Mailand, Tränengas in Paris: Swatch-Kunden randalieren weltweit

Swatch Shops Shut as Audemars Piguet Collaboration Causes Mayhem

Swatch PULLS £335 pocket watches from stores after crowds rush guards

Swatch stores shutter amid long lines for highly anticipated collaboration release

Swatch und Audemars Piguet: Luxuskollektion löst weltweite Tumulte aus

Hundreds queue in Switzerland to purchase trendy Royal Pop watches

AP x Swatch ‘Royal Pop’ Fever: Swatch urges calm, caps queue sizes after chaotic launch including in Malaysia

Moment police with DOGS are called to quell crowds at Swatch

‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles

Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World