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Media Buying Briefing: What buyers expect out of this year's upfront marketplace
Although no deals have been cut yet, outcomes will be a major factor in this year's negotiations, while complicating factors include measurement and flexibility.
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adexchanger.com
Let’s Be Upfront About Performance | AdExchanger
Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ad spend.
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digiday.com
Media Buying Briefing: What buyers expect out of this year's upfront marketplace
Although no deals have been cut yet, outcomes will be a major factor in this year's negotiations, while complicating factors include measurement and flexibility.
