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Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Amazon and YouTube used this year’s presentations to pitch buyers on far more than content — from authenticated commerce data to AI.
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adexchanger.com
To Sell TV, The New ‘Premium’ Is ‘Fandom’ | AdExchanger
This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations.
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digiday.com
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Amazon and YouTube used this year’s presentations to pitch buyers on far more than content — from authenticated commerce data to AI.
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hollywoodreporter.com
How Big Tech Took Over the Upfronts
They were outsiders banging on the door, but YouTube, Netflix and Amazon this year seized the house — and they’re not about to let anyone else in.