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Inside the hand-wound engineering behind the viral AP x Swatch Royal Pop
The AP x Swatch Royal Pop is going viral worldwide. Here's how its hand-wound mechanical movement, Pop Art design and luxury appeal created the ultimate Gen Z collectible.
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forbes.com
Why Audemars Piguet’s Swatch Collaboration Is Dividing The Watch Industry
Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.
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glossy.co
The Swatch x Audemars Piguet Royal Pop isn't a wristwatch. Will the hype die off?
Robertino Altieri, founder and CEO of the watch marketplace WatchGuys, joined the Glossy Podcast to discuss how the watch community is responding to the Royal Pop and what the…
