The AP x Swatch Royal Pop is going viral worldwide. Here's how its hand-wound mechanical movement, Pop Art design and luxury appeal created the ultimate Gen Z collectible.

Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.

Robertino Altieri, founder and CEO of the watch marketplace WatchGuys, joined the Glossy Podcast to discuss how the watch community is responding to the Royal Pop and what the…

AP x Swatch Royal Pop buying guide: inside Dubai and India launch chaos, surprise drops, resale frenzy and what collectors should do next

The AP x Swatch Royal Pop is going viral worldwide. Here's how its hand-wound mechanical movement, Pop Art design and luxury appeal created the ultimate Gen Z collectible.

"Have seen 100+ person lines for Swatch stores with people camping over 24 hours in London, Zurich, New York, Singapore, Bangkok and Osaka."