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Swatch stores shutter amid long lines for highly anticipated collaboration release
The Royal Pop Collection collaboration between Audemars Piguet and Swatch triggered long lines at Swatch stores across the U.S., prompting sudden closures.
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forbes.com
Why Audemars Piguet’s Swatch Collaboration Is Dividing The Watch Industry
Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.
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glossy.co
The Swatch x Audemars Piguet Royal Pop isn't a wristwatch. Will the hype die off?
Robertino Altieri, founder and CEO of the watch marketplace WatchGuys, joined the Glossy Podcast to discuss how the watch community is responding to the Royal Pop and what the…
