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Swatch Shops Shut as Audemars Piguet Collaboration Causes Mayhem

(Bloomberg) -- After queuing for days to get their hands on the new Audemars Piguet-Swatch collaboration, fans on Saturday finally got their chance to buy the eye-catching pop-art timepiece, but heaving crowds stopped some stores from opening their doors and prompted pleas for calm.

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giovedì 14 maggio 2026·wired.com
AI Promised the Audemars Piguet x Swatch Wristwatch. China Will Deliver It
Watch fans spent a week falling in love with colorful Royal Oak wristwatches that didn’t exist—then the real thing arrived. Now, fantasy is becoming a manufacturing opportunity.
venerdì 15 maggio 2026·forbes.com
Why Audemars Piguet’s Swatch Collaboration Is Dividing The Watch Industry
Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.

Swatch Shops Shut as Audemars Piguet Collaboration Causes Mayhem

AI Promised the Audemars Piguet x Swatch Wristwatch. China Will Deliver It

Why Audemars Piguet’s Swatch Collaboration Is Dividing The Watch Industry

Confusão em shoppings leva Swatch a suspender lançamento do relógio ‘Royal Pop’

Audemars Piguet x Swatch Royal Pop Dubai release called off in Dubai Mall and Mall Of The Emirates over public safety concerns

Swatch Stores Cancel Audemars Piguet-Swatch Sale as Crowds Surge

Venda de coleção de relógio tem filas quilométricas e suspensão do lançamento em Paris, Londres e Dubai

How do you buy the AP x Swatch now in Dubai, India and globally? Inside the frenzy, chaos and what may happen next

Vanwege ruzie om deze horloges van Swatch en Audemars Piguet moesten drie winkels hun deuren dichthouden

300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

Caos y violencia por relojes Swatch con Audemars Piguet en EU y Europa

Schlägerei in Mailand, Tränengas in Paris: Swatch-Kunden randalieren weltweit

L’ouverture des ventes de la Royal Pop, la montre d’Audemars Piguet et Swatch, fait un triomphe voire vire au chaos - Le Temps

Swatch Shops Shut as Audemars Piguet Collaboration Causes Mayhem

Swatch PULLS £335 pocket watches from stores after crowds rush guards

Swatch stores shutter amid long lines for highly anticipated collaboration release

Swatch und Audemars Piguet: Luxuskollektion löst weltweite Tumulte aus

Hundreds queue in Switzerland to purchase trendy Royal Pop watches

AP x Swatch ‘Royal Pop’ Fever: Swatch urges calm, caps queue sizes after chaotic launch including in Malaysia

‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles

Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World