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Warner Bros. Discovery’s Upfront Was All About Performance | AdExchanger

WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative led by OpenAP.

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adexchanger.comStai leggendo1 mesi fa

Warner Bros. Discovery’s Upfront Was All About Performance | AdExchanger

WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative led by OpenAP.

originale

digiday.com1 mesi fa

Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.

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mercoledì 13 maggio 2026·digiday.com
Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.
mercoledì 13 maggio 2026·adexchanger.com
Warner Bros. Discovery’s Upfront Was All About Performance | AdExchanger
WBD used its upfront stage to announce two new ad measurement efforts, including that it's joining a CAPI-focused initiative led by OpenAP.