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Ad Tech Briefing: Accountability in adland's agentic era?
The critical challenge of establishing clear accountability frameworks as autonomous AI agents enter advertising workflows
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digiday.com
Ad Tech Briefing: Accountability in adland's agentic era?
The critical challenge of establishing clear accountability frameworks as autonomous AI agents enter advertising workflows
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Why Duluth trusts AI agents with bidding, but not brand storytelling
Brands like Duluth are in the middle of the agentic debate, leveraging AI for automated ad bidding while keeping brand voice human-led.
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The state of agentic advertising
This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium — from…
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adexchanger.com
CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies | AdExchanger
Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a difference.
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Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
Execs are already using AI agents to buy ads. At DPMS, they shared what's worked (and what hasn't) and the guardrails to future proof.
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Future of Marketing Briefing: The brands winning at AI started with process not tech
The most important AI lesson senior marketers are learning: start with the process not the agent.