Meta is rolling out "Incognito Chat" for Meta AI on WhatsApp and in the Meta AI app. According to Mark Zuckerberg, conversations are processed in a protected server environment that even Meta can't access, and chat histories disappear when the session ends. Zuckerberg claims Meta is the first AI lab to offer this level of private AI usage.

Meta said these incognito conversations are not saved, and messages will disappear by default once you close the chat.

The company says its new Incognito Chat allows you to use its AI chatbot without anyone else—including Meta—being able to access your conversations.