The Rise of the Urban Knowledge Campus

Corporate headquarters aren’t vanishing; they’re being rebuilt as vehicles for collaboration, innovation, and talent attraction. Traditional office districts impose heavy costs through long commutes and fragmented daily logistics. But knowledge campuses support the full rhythm of daily life—work, meetings, learning, socializing, and movement—within a single, highly connected place. Linked to major transportation hubs, they cut down on commuting time and improve workers’ productivity and overall life satisfaction. In this article the authors explain how and why place has become a key factor in talent attraction and productivity. They outline the four key elements of the knowledge campus. And they lay out the principles that business leaders can use to think more deliberately about location—not as a real estate cost or as a marker of status but as a driver of competitive advantage.

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