Joybuy, which has distribution centres in Luton and Milton Keynes, is entering six European markets.

JD.com will launch service under its Joybuy brand after previously trying to crack the market in 2022

JD.com is pushing same-day delivery and international brands as a way to help it compete with Amazon.

Joybuy, which has distribution centres in Luton and Milton Keynes, is entering six European markets.