JD.com takes on Amazon in Europe as China's e-commerce titans expand globally

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JD.com

launched its long-anticipated European online shopping platform on Monday, as the Chinese e-commerce giant looks to challenge Amazon

as well as domestic rivals that have already expanded internationally.

Joybuy, JD.com's international online shopping brand, launches in six new markets, including the U.K. and Germany, with the company banking on fast deliveries and high-quality products to get an edge on rivals.

JD.com takes on Amazon in Europe as China's e-commerce titans expand globally

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