China’s answer to Amazon launches rival European ecommerce service
JD.com will launch service under its Joybuy brand after previously trying to crack the market in 2022
JD.com will launch service under its Joybuy brand after previously trying to crack the market in 2022

Deal would rank as one of the largest Chinese acquisitions in Europe for years

Alibaba and JD.com battle incumbent for share of market where consumers expect lightning-fast delivery

JD.com is pushing same-day delivery and international brands as a way to help it compete with Amazon.

Competition from Alibaba and JD.com for fast-growing instant retail market has hit the Beijing-based group

Joybuy, which has distribution centres in Luton and Milton Keynes, is entering six European markets.

Chinese online platform’s hopes of undercutting ecommerce giant rebuffed by American suppliers