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Burger King subtly shades McDonald's after Big Arch burger taste test
Burger King seemingly shades McDonald's after CEO Chris Kempczinski's taste test went viral for all the wrong reasons.
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theguardian.com
McDonald’s CEO’s awkward taste test sparks mocking online: ‘His aura screams kale salad’
Video of Chris Kempczinski trying new ‘product’ the Big Arch burger criticized for feeling forced and corporate
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usatoday.com
Burger King subtly shades McDonald's after Big Arch burger taste test
Burger King seemingly shades McDonald's after CEO Chris Kempczinski's taste test went viral for all the wrong reasons.
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huffpost.com
McDonald’s CEO Roasted After Awkward Taste Test Of New Burger
People called the burger boss's taste-test video "dystopian" and wondered if he was an “alien” encountering fast food for the first time.
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How the Big Arch stacks up against other McDonald's burger favorites
You've seen McDonald's CEO awkwardly taste the new Big Arch burger. Here's how it compares to other favorites.
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Big Arch kicks off new big-ticket burger war among fast-food chains
After McDonald's Big Arch arrived, its CEO ate on in a video. Burger King and Wendy's dropped videos of their execs eating their burgers.
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fortune.com
McDonald’s CEO’s viral burger taste test has a silver lining | Fortune
McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has become.