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Asian executives champion Saudi-China cooperation
RIYADH: Asian business executives are highlighting Saudi exhibitions as critical gateways for market entry, with such events aligning China’s expansion goals with the Kingdom’s Vision 2030. Chencheng Xie, chairwoman of Luminous World Trade Est, spoke to Arab News at the recent China Night in Riyadh, which was hosted by ewpartners with Arab News as a media partner. She said exhibitions created robust platforms for conducting business and, for companies in the Saudi market, enhanced local brand recognition and market influence.
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