RIYADH: Asian business executives are highlighting Saudi exhibitions as critical gateways for market entry, with such events aligning China’s expansion goals with the Kingdom’s Vision 2030.
Chencheng Xie, chairwoman of Luminous World Trade Est, spoke to Arab News at the recent China Night in Riyadh, which was hosted by ewpartners with Arab News as a media partner.
She said exhibitions created robust platforms for conducting business and, for companies in the Saudi market, enhanced local brand recognition and market influence.
Yao Bin, CEO of Powerchina Oasis engineering consultancy, talked about Saudi Arabia’s fast-growing nature and numerous investment opportunities. Vision 2030 aligned with China’s expansion goals, focusing on growth, innovation and international cooperation, he said.
Sudheesh Sasidharan, assistant marketing manager at the Hong Kong Trade Development Council, told Arab News exhibitions in Saudi Arabia helped to connect regional and global players and support Vision 2030 diversification goals.
