RIYADH: A decade after Vision 2030 was unveiled, Saudi Arabia’s transformation is now being driven by its booming events industry, not just its infrastructure and giga-projects.
This sector is expanding rapidly, establishing the country as a leading global hub for tech and business.
The Kingdom has successfully attracted over 20 international event brands in recent years, alongside the opening of nearly 10 international representative offices for leading global companies and exhibitions.
This momentum is being channeled through a global exhibition and conference season, a structured period from October to May designed to concentrate a wave of international gatherings.
The coming months promise an even greater intensity with a pipeline of key events, following the success seen in Global Health Exhibition and the Future Investment Initiative.
