From concerts to theme parks: How Saudi entertainment is reshaping the non-oil economy
RIYADH: Large-scale concerts, scintillating theme parks, and a booming cinema industry are no longer novelties in Saudi Arabia, with them becoming powerful engines of economic diversification under Vision 2030, according to industry experts.
Guided by the ambitious program, Saudi Arabia is affirming itself as a regional hub in the entertainment industry, attracting tourists from all over the world.
Having already surpassed the 100 million target, Saudi Arabia’s National Tourism Strategy aims to attract 150 million visitors by 2030, and the entertainment sector is proving a key part in delivering this goal.
In April, a report by the General Entertainment Authority revealed that Saudi Arabia’s entertainment sector attracted over 89 million visitors in 2025.
